Little Giraffe luxe blanket Popular for Kids and Parents
You wouldn’t think that baby blankets could influence parenting styles, but that was before Little Giraffe changed baby products forever. For the outset, this small company set their sights on quality baby products and luxury infant clothes. Once celebrity parents found out about the inherent goodness of Little Giraffe, the company quickly rocketed to fashion stardom, being featured in top parenting magazines as well as endorsed liberally on talk shows like Oprah. So what is it about Little Giraffe, beyond the hype?
Let’s start with the center of their universe: baby blankets. Top selling products like the Little Giraffe satin chenille blanket and the Luxe faux fur throw are favorites for baby shower gifts, mother’s day and baby birthday gifts. The word-of-mouth around these items are due to the softness of the baby blankys…. It’s really unrivaled. Little Giraffe achieved this with a patented microfiber fabric paired with high-quality traditional fabric weaves like chenille and satin. The faux fur in the Little Giraffe luxe faux fur throw is something else: a durable and sensible alternative to real fur that feels like the genuine article.
Another reason for Little Giraffe’s blanket supremacy is their classic branding approach. The small giraffe patch in the corner of each blanket is how celebrity moms caught on to this brand. Grassroots word-of-mouth is easily spread by this simple signature. Also, babies love the texture difference between the patch and the soft blanket. I have seen infants try to find the Little Giraffe patch on other blankets because they love the feel. This unique calling card is what keeps Little Giraffe in stock in baby boutiques around the country, when people come in and ask “do you have the blanket with the little giraffe?”
Another ward-winning feature of Little Giraffe blankets is their lasting quality and everyday functionality. All the blankets, even the Little Giraffe luxe blanket, are machine-washable. Unlike old-school designer blankets, they do not pill after multiple washings, and in fact they get softer with age. This is a far cry from real fur blankets, which aside from being hard to care for, can attract molds and dust that are not good for babies.
Lastly, Little Giraffe blankets like the Little Giraffe satin chenille blanket come in a variety of colors that are always changing with the trends. So while the classic blues and pinks will always be around, other colors such as wysteria or onyx. This is great for trendy parents who have all the latest colors for their baby nursery because a gift-giver can choose a baby blanket that matches home. This is how baby blankets are now not only hip, but making parents jealous of their baby! In fact, widespread interest in adult-sized blankets that are made of the same stuff as Little Giraffe finally resulted in the company releasing full sized blankets and throws. Babies can rest now that their soft, cudily blankets are not going to be swiped by Mom or Dad.
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